While talking to reporters on Thursday to announce the crossing of 10,000 units sale in just 18 months of its commercial production, Marc said: 2014 will be the year of consolidation for us and 2015-2016 will be the years to watch out for. We have rolled out what we have promised at the beginning of our commercialisation. We have consolidated ourselves in the southern region and we are moving up fast in northern and western regions. We have created necessary dealers network to penetrate in these regions and it is time for us to deliver.
We strongly believe that by 2016, DICV will become operationally break even and this could be achieved through increasing the localisation level from 85% to 95% across all the products by year-end, exploiting the current advantage in rupee-dollar parity by sprucing up our exports under 'Fuso' trucks, introducing more products and focusing more on northern region, Marc said.