Companies need to improve their hiring efficiencies: Sanjay Modi

Written by Abhishek Chakraborty | Updated: Dec 24 2013, 01:55am hrs
Monster India recently announced the launch of its digital campaign Wake Up. In this interview, Sanjay Modi, managing director, (India/Middle East/Southeast Asia), tells FEs Abhishek Chakraborty that they want the job-sleepers to realise that there are better opportunities waiting for them, and its time to take a step forward and make the right choice. Excerpts:

Why do you think Indians need a wake up call

The recent global survey conducted by Monster and GfK has strengthened our confidence that India needs a Wake Up call as there are still job-sleepers who need to realise that there are better opportunities waiting for them; and its time to take a step forward and make the right choice. As per the research, 70% people have expressed that they are content with their current jobs but in reality they are not. From the feedback received, it appears that they would further like to explore opportunities and settle down for something which indeed is a best fit for them. Hence, Wake Up call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there.

You created wacky videos on the Wake Up theme

It is a proposition that uses interesting characters to convey the core message strongly. The serious message of wake up to the new opportunity is communicated in a unique and creative fashion with the use of animation. The campaign conveys the message in a direct, clean and humorous manner. This campaign has been conceptualised to engage the users. Monster India, therefore, decided to ask the users to create their own wacky videos on the Wake Up theme and upload them online or on social media platforms. The shortlisted ones will further be promoted on the Monster India Facebook page. Further, Monster India is also set to launch a Wake Up application on Facebook to sustain the user engagement.

What are the challenges faced by the employers while searching for resumes

Tough economic environment, global economic turmoil, international competition, growing inflation and rising input costs have deeply impacted the Indian economy and, subsequently, the job market, causing many companies to focus and realign their talent attraction and management policies. Most CEOs will attest the fact that sourcing optimal talent is one of the main challenges that corporations face today, and the cost of suboptimal hiring practices and decisions are exorbitant and growing.

The growing mismatch of talent coupled with shifting business scenarios is coercing companies to scout for employees who are a perfect fit for the role. Employers today look for a round hole for a round peg. There is an urgent need for companies to improve their hiring efficiencies. They need an intelligent platform that can provide efficiency in a simpler yet faster way.

Why is there the need for this innovative search tool in

Monster How will it address the real need

Keeping abreast with technological advances, high-performance organisations are starting to leverage latest technology to their competitive advantage. Today, optimising technologies to improve search efficiency by understanding the searchers intent and delivering more precise matches is crucial.

Monster mPower Search is new generation people search technology. It has been designed for emerging global trends in the digital space. The user interface is very fast, simple and intuitive, utilising next generation technology. Another feature is a Keyword Search Suggestion capability that upon typing of a keyword gives flexibility to select related terminology clusters so that the match gets better.

What are the emerging trends in the online recruitment industry in the digital space

Online recruitment has revolutionised the recruitment landscape, benefiting both employers and job seekers alike. In the coming years, online recruitment will assume a greater role owing to the growing importance of technology in bringing efficacy in HR. We have already started to see synergy of online recruitment and social networking, a trend likely to achieve greater reach and scale. We saw this trend and launched BeKnown in 2011. In addition, we also foresee job portals increasing their scale with the growing penetration of internet in the tier 1 and tier 2 markets as well as rural markets.

What are your newest offerings and initiatives

Leveraging Monsters global footprint along with a focused India-centric growth strategy, in 2013 Monster launched a slew of initiatives to empower jobseekers and employers. Some of the critical initiatives launched recently include: Monster Job Posting Solutions, Virtual Career Fair, Monster Salary Index and Monster Contract Jobs.

What is the current standing of in terms of other players in the market

We are the pioneer and the global leader in the e-recruitment space. Monster excels in the scale, penetration and mass reach coupled with its brand strength, global footprint and superior technology and products, which is difficult to match. Some of our key differentiators areonly global player, product and services, reach, growing rapidly.