Outrage that these two big cable companies would join hands to form an even more massive entity spurred a cascade of sarcastic tweets and satirical memes: The killer Death Star battle station from Star Wars, the evil Eye of Sauron from The Lord of the Rings, and a South Park snippet where character Eric Cartman and friends are tormented by cable employees before a logo curiously similar to Time Warner Cable's own.
Consumers weren't buying the assertion of Comcast CEO Brian Roberts that the combination, which will have 30 million TV and internet subscribers, would be pro-consumer and pro-competitive.
Using a contorted logic, the two companies are expected to argue to anti-trust regulators that the fact they don't directly compete against each other in many parts of America shows the deal won't reduce competition and therefore should be approved.
But it is that lack of overlap, and lack of choice, which is at the root of customer frustration, according to America Customer Satisfaction Index MD David VanAmburg. Cable companies that purposely don't compete against each other to provide fast internet or reliable TV service can get away with not fully meeting customer needs in markets where they dominate.
Michael Pinto, a 48-year-old Time Warner Cable customer in Brooklyn, New York, said a lot of people in the city are trapped into whatever service happens to run into their building that the landlord allows. He worries that a lot of creativity could be stifled if control of internet and TV service is consolidated into too few hands.
I suppose it's good news for shareholders. You get a bigger, growing company with smaller cost structures, said Pinto, a website designer and CEO at Very Memorable. But I think as a democracy not just a democracy in politics but in a creative sense I wonder what new channels are we missing out on
Simon Eldridge, a 36-year-old media technology consultant in San Jose, California, is concerned about everything from the combined company raising prices to throttling back the streaming speeds of online video companies such as Netflix.
The British native is a Comcast internet customer, mainly because no other provider in his area will give him the speed he needs to work from home.
He pays about $80 a month for a download speed of 50 megabits per second. He says that's about one-third pricier than in the UK, where there is more competition.
This kind of a merger is going to give them a third of the internet market in the US and they can charge even more, he said.