Touted as the cheapest Android Kitkat-operating system based smartphone, the handset has dual-SIM slot and is powered by 1GHz processor with 256MB of RAM, it said in a statement.
With a 3.5-inch display, the Campus A35K sports a 3.2-megapixel rear camera, 0.3 megapixel front-facing camera and 512MB inbuilt storage (expandable up to 32 GB).
The device supports Wi-Fi, Bluetooth, Micro-USB, and AGPS connectivity options along with 3G connectivity.
Android Kitkat is the latest version of the Google-owned operating system. While the market is flooded with devices based on the previous generation of JellyBean OS, handset makers are now focusing on launching devices based on the latest release.
Handsets like LG's Nexus 5, Moto X, Moto G, Karbonn Titanium Hexa and Lava Iris X1 are based on Kitkat OS. Another homegrown firm Intex has also announced that it will launch an Android-powered device priced under Rs 10,000.