Castrol, Tata Motors jointly develop lube

Written by Press Trust of India | Mumbai | Updated: Aug 21 2013, 02:47am hrs
Lubes major Castrol and Tata Motors today said their jointly developed new engine oil-- Castrol RX Super Max Fuel Saver -- can help a truck operator save up to Rs 20,000 per annum in fuel cost.

"This is the first-time ever in the history of Castrol and across the world that an auto-maker has attested our claim of bringing down the ownership cost of truck owners. The new premium lube has proved to bring down fuel intake by as much as 1.5 per cent, which has been seconded by Tata Motors," Castrol India managing director Ravi Kirpalani told PTI here.

The Castrol RX Super Max Fuel Saver, the first engine oil to be endorsed by an OEM in the world, is jointly developed by both the companies after a four-year development period, he said, adding that the premium lube is priced at Rs 389 per litre.

To a query on the development cost, Kirpalani said, they have spent over USD 1 million on the product and the commercial association between the two extends to sale and marketing too.

He also said Castrol and Tata Motors have a long and enduring partnership of over 30 years, the longest, while it also works with other OEMs like Maruti Suzuki, JCB, BMW, Volkswagen, JLR, Ford and more recently Harley Davidson, amongst others in the country.

On the new lube, Ravi Pisharody, executive director for commercial vehicles unit at Tata Motors, said the new engine oil has been designed to increase the fuel efficiency of Tata trucks by 1.5 per cent which can save substantial amount of diesel to the tune of Rs 20,000 per truck travels about 1 lakh km per annum and thus the overall operating costs as diesel cost constitutes over 50 per cent of the total cost of ownership.

On capex plan for the fiscal, Kripalani said the company is investing around Rs 35 crore in the Patalganga plant near Mumbai for technology upgrade, the process of which will end next year.