B-schools Stress On Feedback Of Course Relevance

Updated: May 24 2003, 05:30am hrs
B-schools are back to launching new range of courses for students in the current academic year. However, to enhance the employability of students, management campuses are also seeking proactive participation and feedback from the corporate world before rolling out such courses.

Accordingly, SP Jains Institute of Management Stu-dies and Research (SPJIMR) has rolled out a course on service management by incorporating feedback and guest faculty support from GE Ltd. Nitie, on the other hand, is planning to roll-out a new course termed Information Technology Management. Towards this end, the campus has been consolidating feedback from corporates through Management Development Programmes (MDPs), alumni meetings and other faculty-corporate interactions.

Says SPJIMR chairperson (external relations) Abbasali Gabula: We have constituted a separate academic council within the campus for specialisation like marketing, finance and operations. These councils comprise faculty, students and functional heads from various corporate entities. The role of the council is to dwell & explore the various business dynamics and suitably conceptualise a course for students.

Nitie is also realigning its entire syllabus to match up to the contemporary demands of industry. When we discovered that Business Process Outsourcing (BPO) is emerging as a major employment opportunity, we got industry professionals to conduct targeted training sessions for our students, says he.

Along with this the campus has also infused a certain measure of flexibility within its course framework. Based on the various job avenues that the institute keeps discovering in the market, there are separate electives that are being continuously introduced to equip students with relevant skills and knowledge.

Although campuses are increasingly reclining on corporates to cull out courses for students, the role of internal faculty has not been rendered redundant. In fact internal faculty is playing a more participative role rather than take the entire burden of developing and implementing the course as was the case earlier.

Adds Prof Pundir: Faculty do the initial groundwork so as to draw up a broad roadmap for these courses. Industry professionals only refine them so as to enhance its relevance to market needs.

SPJIMR takes a more collaborative approach in designing and deploying the course where both the academia and the industry play an equal role in translating the course concepts into action. The indust-ry substantially participates in such endeavours. This is despi-te the fact that we also have fa-culty who arrive with relevant industry experience, says Mr Gabula. This is because there are several market realities which may be of recent origin. And such cases, the role of the industry becomes all the more inevitable in delivering a qualitative management education for students.