Last week saw the release of three small budget movies. Interestingly, all the movies featured fairly known actors. Sooper Se Ooper starred stand-up comedian Vir Das, who has earlier been part of films like - Badmaash Company, Go Goa Gone etc. Ishq Actually has Aamir hero, Rajeev Khandelwal in the lead, while DAR Motion Pictures Mickey Virus has televisions popular host, Manish Paul making his film debut. Of the three, it was the Paul starrer that managed to attract the audience. The films box-office performance, though did not impress the trade analysts and theatre owners.
It was surprising to see a small film like Mickey... getting a wider releasein 1200 screens than the other films that opened last week. That being the case, performance wise, all the three films are a disaster. In fact some shows of these films were even cancelled on Friday itself, says trade analyst Amod Mehra.
At G7, Mumbai, Mickey Virus had four shows per day on its opening weekend. According to Manoj Desai, Executive Director, of the multiplex, the Mickey... collected ` 830 on Friday, Rs.773 on Saturday and Rs.1191 on Sunday. Sooper Se Ooper and Ishq Actually were a total washout.
At Cinepolis India (a multiplex chain), the film was given 10 shows per day across India, as opposed to the other twoSuper Se Ooper and Ishq Actually which received three shows each. Mickey... got 35 per cent average occupancy in its opening weekend, whereas the other two got 15 per cent average occupancy across India. We have some expectations from the Manish Paul starrer. We hope it manages to collect some more in the coming days, says Mayank Shroff, Manager Programming and Film Marketing, Cinepolis India.
According to Mickeys... distributor, the film which was made on a cost of Rs. 6.50 crore managed to collect Rs.7.4 crore nett in its opening weekend. We expected it to do a little better than its current performance. I think the pre-Diwali phase where families are busy with the festivals preparation affected the movies business, says Murli Chhatwani, distributor of the film. He further adds, Having said that, I am happy that the film has done comparatively better in Delhi NCR and Punjab and I hope it continues to do so.
Meanwhile, Akshay Kumar starrer, Boss which got a bumper opening on its first day seems to have phased out in its second weekend. Boss received an average occupancy of 25 per cent on the second weekend across India, says Shroff. Calling the film a flop, Mehra added, The collections started to dwindle right from the first Monday. The Ashwin Varde production venture, which collected Rs.45.5 crore in its opening weekend, according to trade analyst Vinod Mirani, collected Rs.4.30 crore in its second weekend. The cost of production of the film is reported to be Rs.75 crore. According to reports, the Raj Kumar starrer, Shahid collected Rs.25 lakhs in its second week, taking the grand total to Rs.3.50 crore nett.
With no new English releases, exhibitors continue to cash-in on Sandra Bullock and George Clooney starrer Gravity, which was in its third weekend and Tom Hanks starrer Captain Phillips in its second weekend. The occupancy of Captain Phillips was 40 per cent and Gravity was 30 per cent approximately at Cinepolis, across India, says Shroff.
Continuing to face a dry spell, theatre owners are pinning their hopes on the Diwali release of the Hrithik Roshan starrer Krrish 3. The advance booking is already on. In fact our Jaipur screens are already housefull, says Shroff, who plans to give 90 per cent of the theatres screens to Krrish 3.