May be this kind of cinema doesnt work any more, reasons trade analyst Amod Mehra and adds, People are bored of these action based Bollywood films. There has been an abundance of such films over the last few years. Besides, Bullett Raja was not up to the mark. The low-key promotion and publicity could also be one of the reasons for its bad performance at the BO.
According to a source related to the project, the film opened with Rs 7.5 crore on Friday. The collections later dipped to Rs 7 crore on Saturday and on Sunday there was a marginal hike with Rs 8.8 crore. Thus the film which was made on a budget of Rs 55 crore, has collected around Rs 23.3 crore in its opening weekend. Bulett... is however, doing good business in Delhi and U.P.
At single screen, Regal, Mumbai, the Khan-Sonakshi Sinha starrer received a good response. A highly placed source working with the theatre, says that the film was given maximum space. With no other movies playing, all the five shows were devoted to the Tigmanshu Dhulia directorial. The source reveals, On Friday, the film collected Rs.92,658.25, and on Saturday it garnered Rs.83,170.80, whereas on Sunday, the film did a business of Rs.1,08,817.75 at the BO.
As far as the multiplexes are concerned, the film received an above average response at Cinepolis India. Confirms Mayank Shroff, Manager Programming and Film Marketing, Cinepolis India, The action film got a pan India average occupancy of 70 per cent.
Apart from Bullett Raja, certain multiplexes and single screens reserved a few shows for the Imran Khan-Kareena Kapoor Khan starrer Gori Tere Pyaar Mein, Sunny Deols Singh Saab The Great, and even Goliyon Ki Raas Leela: Ram-leela. We have given a couple of shows each to Gori Tere .... and Singh Saab ..... But it is the Sanjay Leela Bhansalis ... Ram-leela, that has sustained itself with 50 per cent occupancy pan India, Cinepolis during its third weekend, says Shroff.
According to trade analyst Vinod Mirani, Gori Tere Pyar Mein and Singh Saab The Great collected Rs 12.5 crore and Rs 19.75 crore respectively, at the box office, the first seven days of their release.
Last week, also saw the release of animated musical fantasy Frozen. The film, directed by Chris Buck and Jennifer Lee had limited number of shows at Cinepolis India, has performed very well in Mumbai and Ahmedabad.
Meanwhile, theatre owners are now eying the next big release, the Shahid Kapoor and Sonakshi Sinha starrer R...Rajkumar. Unfortunately, this Prabhu Dheva film is also in the Indian action genre. The films performance will actually confirm if the viewers are really bored of the maar-dhaad cinema or not, expresses Mehra.
In the Screen issue dated November 29-December 5, 2013 stated that the Saif Ali Khan-Sonakshi Sinha starrer Bullett Raja will open with a 55 per cent to 70 per cent occupancy. True to our prediction, the single screens and multiplexes have received the same occupancy as mentioned. Though we predicted that just like Dhulias other projects, this film too will catch on with a positive word-of-mouth, and in fact recover its cost of production in its first week, trade buzz suggests otherwise. According to trade analyst Amod Mehra, Bullett Raja will not be able to recover its money.