BBM users on Android and iPhone will now be able to make free voice calls to BBM contacts over a Wi-Fi or cellular data connection with BBM Voice, as well as access BBM Channels, a broadcast service, BlackBerry said in a statement.
The free voice call feature is already available for Blackberry handset users.
BBM Channels allows users to chat with other BBM users on topics of interest them. These range from products, hobbies and sports to entertainment, fashion and cars.
In addition to this, BBM users on Android, iPhone and BlackBerry smartphones will also get features like one-click sharing of photos, documents and voice notes.
Todays announcement gives Android and iPhone customers the rich experience of BBM Voice and BBM Channels two great ways to connect with friends, family and colleagues, to build out communities around shared interests, and to follow your favourite people and brands, BlackBerry President (Global Enterprise Solutions) John Sims said.
Over 250,000 BBM channels have been created by large brands like Coke Indonesia and USA Today.
Last year, BlackBerry had announced the global rollout of its instant messaging service BBM on rival phones/platforms.