The phone was manufactured primarily for the Indonesian market, where BlackBerry is still very popular. Indonesia and India are pretty much the last volume market of the company.
The Z3, a 5-inch touchscreen phone running the new BlackBerry 10 Operating System version 10.2.1, is the first to produced in partnership with Taiwans Foxconn, the worlds largest electronics contract manufacturer.
It is likely that BlackBerry will try and woo those upgrading to an affordable phablet with its new offering. However, the paucity of apps and the competition from Android devices, could deter new buyers. One positive for the company is the fact that you can now get Android apps to run on the devices running its latest OS version from third-party app stores. However, this does not have a hundred per cent success rate and the Canadian company itself does not trumpet this feature all that much.
The Z3 could also be BlackBerrys last tryst with a full touchscreen device. The company has already announced its intention to bring back QWERTY in future devices. Whether it mass produces another full touch device will depend to a large extend on the success of this phone.
This is why the Z3 will have a very attractive price. Based on the price in Indonesia, we estimate the phone to be priced around Rs 11,000. BlackBerry might even try and recapture its lost market by pricing the phone under Rs 10,000.
BLACKBERRY Z3: SPECIFICATIONS
OS: BlackBerry 10.2.1 OS
PROCESSOR: Dual-core 1.2GHz Snapdragon 400
WEIGHT: 164 grams
DISPLAY: 5-inch qHD (960540 pixels) 220ppi
STORAGE: 8GB expandable up to 32GB using a microSD card
CAMERA: 5MP rear/ 1.1MP front