With 245 private radio stations operating across 86 cities and growing at a CAGR of 14% on an annual basis, the radio business in India is expected to generate Rs 14 billion in revenues in 2012-13, according to the latest study titled, Poised for Growth: FM radio in India, conducted by Ernst & Young (E&Y) in collaboration with the Confederation of Indian Industry (CII).
The report further stated that the sector is expected to grow to Rs 23 billion at a CAGR of 18% in the next three years. According to the study, the sector currently accounts for around 4% the countrys total advertising spend.
Some of the problems faced by the radio industry include limited inventory, inability to demonstrate return on investment and slow recovery of ad effective rates. At present, more than 50% of FM radio is consumed by people at home, followed by people listening in transit (on mobile phones and in-car listening) and out-of-home listening at restaurants, offices and shops. Also about 25% of total radio listenership is now on mobile phones, stated the report. The E&Y and CII report further says that phase III of FM radio licensing promises further growth opportunities for the Indian FM radio industry, since it is expected to cover 294 cities and 839 licenses.
Star India ropes in Amit Chopra to drive sports strategy
Star India has appointed Amit Chopra to steer the groups sports strategy that includes the Board of Control for Cricket in India (BCCI) media rights. Chopra is currently the CEO of Hindustan Media Ventures Limited (HMVL). The appointment comes in the wake of Stars increasing involvement in taking care of parent News Corps sports business in India.
Earlier this year, Star had acquired the BCCI media rights till 2018 for Rs 38.51 billion. This was followed by Rupert Murdoch owned News Corp consolidating its hold over sports broadcasting in Asia by acquiring Disneys 50 per cent stake in the equal joint venture company ESPN Star Sports (ESS) for $335 million. ESS is expected to come under Fox International Channels for the rest of Asia while the India part will fall under Star India. Chopra, whose designation is not yet revealed, will report to Star India COO Sanjay Gupta.
No. of complaints against misleading ads goes up
From the time of being introduced in May 2012, the Advertising Standards Council of Indias (ASCI), National Advertising Monitoring Service (NAMS) has played an important role in shining light on offenders and bringing them to the notice of the Consumer Complaints Council (CCC). The number of complaints, for instance, went up from 177 in 2011 to 205 in the six months ended October 2012.
During the month of October 2012, the CCC upheld complaints against 16 out of 23 advertisements. While the council witnessed a notable rise in complaints against advertisers from the education sector, companies in categories such as healthcare, personal care and insurance were also seen releasing ads that made misleading claims. This is a commendable milestone for the NAMS initiative introduced by ASCI, as we have been successful in doubling the number of misleading ads tracked within a very short period. NAMS is equipped to closely scrutinise a wide range of ads, thus preventing the exposure of misleading communication, said Arvind Sharma, chairman, ASCI, in an official release.
Ramanuj Shastry bids adieu to Saatchi & Saatchi
Ramanuj Shastry, the chief creative officer of Saatchi & Saatchi has put in his papers at the agency and is at present serving his notice period. Shastry started his career with Ogilvy India in 1994 and it was at the agency, that he learned the basics of copywriting.
At Ogilvy, he got double promotion before moving to McCann Erickson where he worked on the famous Thanda Matlab Coca-Cola campaign with Prasoon Joshi, chairman and CCO, McCann Worldgroup India and president, South Asia. Next during his tenure at Rediffusion Y&R he worked on the telecom brand Airtel, for which he won many accolades. Shastry has created several other noteworthy campaigns at Saatchi & Saatchi in the past one year, including those for OLX.com, Springwell and Skoda India.
Prashant Madan bags Piyush Pandey Scholarship
Prashant Madan, creative director, marketing and on-air promotion, Disney-UTV India, has been awarded the Piyush Pandey Scholarship for Creative Leadership and will receive full tuition support of 53,000 Euros to participate in the Berlin School of Creative Leadership EMBA Program starting in March 2013. The program will include five specially designed inter-disciplinary two-week modules to be held in Asia, Europe and North America. The entire programme is spread over one year and involves students from 45 different countries. The scholarship was designed to help support leadership in the creative industries in India. Madan has over 12 years experience in on-air promotion and original content creation in genres such as youth entertainment, reality TV, English and Hindu movies, business news, events, and sports.
Olive Crown Awards to return for the third time in March
The India Chapter of International Advertising Association (IAA) is all set to bring the Olive Crown Awards for the third time. The ceremony will be held in March, 2013 in Mumbai. The awards recognise the best eco-sensitive campaigns that were successful in creating awareness for the conservation of Earth. Advertisements that were published or released in calendar year 2012 will be eligible for entry. There is no entry fee for participation. In the second edition of the awards held in February, 2012, Webchutney and JWT India emerged as winners, while Nokia was adjudged the Green Advertiser of the Year, and Ogilvy India bagged the Campaign of the Year award. In 2011, when Goafest hosted the first Olive Crown Awards, Dentsu bagged the maximum awards, followed by DDB Mudra Group and Umbrella Design.
India wins two golds at Midas Awards 2012
At the recent Midas Awards 2012 held at New York, USA, India won two gold Ingots. M&C Saatchi Direct & Digital Communications won a gold and a silver metal for its direct mail campaign, Saptapadi created for Birla Sun Life Insurance and Storytelling Kit campaign for Birla Sun Life Mutual Fund, respectively. Radio Mirchi clinched a gold under Annual Report category for the campaign Reimagining Radio.
Meanwhile, JWT Mumbai received a Midas certificate for its Keep Counting campaign for Birla Sun Life Mutual Fund under the mutual fund category.
The awards, which comprise about 44 categories, saw 63 finalists from 28 countries. In all 26 gold metals, 46 silver metals and one Grand Midas Ingot winners were announced this year.
The Midas Award, which began in 2001, is an international competition that focuses on excellence in financial services communication.
Sunil Lulla, CEO and MD, Times Television Network, manages four channels ET Now, Times Now, Zoom and Movies Now. The December 25, 2012 edition of Brandwagon wrongly mentioned only three channels. The error is regretted.
DAVP empanelment of 22 television channels expires
According to the Directorate of Advertising and Visual Publicity (DAVP) empanelment of certain television channels including Lok Sabha TV, two channels of Disney, Hungama TV, Music India, and 17 regional channels has expired for the period 2012-15, as they have failed to apply for fresh empanelment before the last date of 15 December, 2012.
DAVP, however, has allowed regional channels to apply for the empanelment from the first to the seventh day of every month through an online form. Meanwhile, in case of FM radio channels, it has extended the deadline by three months up to 31 March 2013.