Kangana Ranaut is Myntra brand ambassador
Fashion e-tailer Myntra.com has signed on Bollywood actor Kangana Ranaut as its brand ambassador and the face for its fashion in-house brand DressBerry. With her recent mega hits such as Queen, Revolver Rani and earlier Fashion, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand DressBerry, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has become one of the largest selling womens western wear brands on Myntra.com. Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand Roadster.
Multi-screening arrives with FIFA World Cup
Indian soccer fans followed the just concluded FIFA World Cup not just on television but also the mobile and the laptop. A study by Vdopia on the impact of online and mobile devices on fan interaction with the World Cup says that it is increasingly clear that dual-screening on television and mobile devices has arrived. A typical consumer is watching the match, checking FIFA updates and sharing highlights of his favourite match on his mobile, updating them on Facebook, looking up for some information on their tablet or just sending an email all during the same time. Mobile has become the second most preferred medium in Asia Pacific after television with 80% respondents looking forward to multiscreen entertainment. The World Cup has been regarded as the most social event ever with 250,000 Indian unique viewers visiting football sites everyday via the mobile.