Aviva, which aims to cut costs by 400 million pounds ($611 million) by year-end, is in the process of hiring corporate advisors to find buyers for its 26% stake in Aviva Life, its venture with Dabur Group, sources told Reuters.
The insurer is considering various options, including selling stake to Dabur Group if it fails to find a foreign buyer, one of the sources said. Dabur Group owns personal care and food products manufacturer Dabur India. Aviva would be the third foreign insurer to quit India since 2012, stymied by regulations that restrict foreign ownership and fierce political opposition to changing those limits. Aviva declined to comment. Mohit Burman, a director of Aviva Life who represents Dabur Group, was not immediately available for comment. Sources also declined to be identified due to the confidential nature of the matter.
The insurer had identified China and India as "high priority" and "must win" markets, but the move to sell out of India signals a change in that strategy. Last year, Aviva hired former AIA Group CEO Mark Wilson to lead a turn around in its business which was hit by slower growth in its main market Europe. Wilson joined after spiralling costs and poor share price performance triggered an investor revolt in 2012 that forced out then-CEO Andrew Moss. This year, Aviva pulled out of its Malaysian insurance joint venture and exited from Russia.
Like many other foreign insurers, Aviva rushed into India after the government allowed foreign investment in the $40 billion-plus insurance market in 2000, lured by low penetration rates and the high savings rate in Asia's third-largest economy.
Life insurance penetration in India is about 3.4% of gross domestic product in terms of total premiums underwritten in a year, much lower than 8.8% in Japan and 8.7% in Britain. Regulatory uncertainty, however, has proved tough for foreign insurers while insurance in general has failed to take off as expected among the public the whole industry logged an accumulative $3 billion loss over the last decade.
Indian laws limit foreign ownership in domestic insurers to 26%. Government approval for a proposal to raise the limit to 49% has been pending for a long time due to opposition by nationalist politicians. Insurers were also hit by a 2010 clamp down on the sale of lucrative equity-linked products.
Foreign insurers including Britain's Standard Life, Canada's Sun Life, Prudential, Japan's MS&AD, Italy's Generali and Dutch insurer Aegon operate in India through joint ventures with local companies. HSBC had launched a process to sell 26% stake in insurance joint venture with two Indian state-owned banks. Dutch banking and insurance group ING and New York Life have also exited their India insurance joint ventures.