Auto Expo 2014: Fiat Chryslers Indian arm looks to double product line-up in 14

Written by Rachit Vats | Greater Noida | Updated: Feb 7 2014, 16:47pm hrs
FiatItaly?s Fiat presented the indigenously-built concept car Avventura, which is making its global debut in India, at the Auto Expo 2014 in Greater Noida.
Fiat Group Automobiles India (FGAIPL), the fully-owned subsidiary of Fiat Chrysler Automobiles, said on Wednesday that it will double its product lineup in India in 2014.

The company showcased the indigenously-built Fiat Avventura (which is making its global debut in India) and the Abarth 500 at the Auto Expo on Thursday. The models will be introduced in the market by beginning of the financial year 2014-15.

Further, FGAIPL will consider localising Abarth 500, which in the initial stages will be brought in as a completely built unit (CBU).

The company, however, aims to make the performance brand more affordable even as it looks at the export markets for the same and thus the plans to build it locally.

Our initial plan is to bring the Abarth as a CBU in 2014 post which we aim to localise it, said Nagesh Basavanhalli, president and managing director, FGAIPL.

While the company did not give away more details, locally manufacturing Abarth will significantly help bring down the costs, thus increasing its reach in the domestic market and for exports.

Further, the Indian subsidiary will explore launching a four-door Abarth to cater to the Indian consumers.

We are still working on the product strategy. The idea is to have a nine-model portfolio by 2016. Seeing our new aggression and competitiveness, more dealers are looking to come on board with us, said Basavanhalli.

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