Australian firm keen to tap USD 30 bn Indian marriage market

Written by Press Trust of India | Melbourne | Updated: Jun 17 2014, 22:37pm hrs
MarriagePitch and Woo is keen to enter India with its unique and innovative services through the DIY (Do It Yourself) Marriage Proposal Kit.
An Australian company is eyeing the USD 30 billion marriage market in India with a newly created kit it claims would create a "perfect fairytale scene" for a man proposing marriage to a woman.

Based in Melbourne, Pitch and Woo is keen to enter India with its unique and innovative services through the DIY (Do It Yourself) Marriage Proposal Kit.

"We would be rolling out our DIY Marriage Proposal Kit for the clients which can be bought online. It can help our clients to set up a perfect scene for their marriage proposal," said company's founder Jonathan Krywicki.

"This will be a kit with a difference from an average cliche proposal to something worth remembering," claims Krywicki.

He said Pitch and Woo is "very keen to enter the Indian market which is a part of our expansion plans for Asia."

"It all started after we assisted an Indian client who asked us to help and create his proposal scene. The couple was from New Delhi and now are are happily married," he said.

The young couple had travelled to Italy for a holiday, where the company officials arranged events and designed strategy for the man to propose his would-be partner, according to Krywicki.

The company's plan to tap a share of the estimated USD 30 billion marriage market in India, can be a difficult task especially considering the cultural differences and traditions involved in an Indian wedding.

However, Krywicki said there was a niche market of facilitating marriage proposals which could be cashed especially with a huge young population in India.

"The main clients would be young men who were finding difficult to propose their partners or had time constraints to think about it.

"These clients need help coming with unique and creative ideas as the proposal is really important to them and they really want to show their partner how much they loved her and how excited they are about the next chapter of their lives together," Krywicki said.

This is all about the 'wow' factor and really impressing your bride to be, he added.

Asked what difference he found while working with Indian clients, Krywicki said there were traces of Indian traditions even while proposing.

Optimistic about his business plans, he said more and more Indians were inclined to "westernising" their approach when proposing.

Indian clients first take their parents consent and then try and create those beautiful moments of their life, he said.