The brand, introduced in 2004, is targeted at women who take an active role as a curator of home dcor.
Deepika is todays modern youth style icon. I believe that she really embodies the values that we want to epitomize in the brand Royale Play, said Amit Syngle, President Sales, Marketing & Technology, Asian Paints.
Asian Paints is a brand we have all grown up with. The moment one thinks of interiors and homes, the first thing that comes to mind is Asian Paints. Royale Play is a creative and fun brand designed for youngsters who like to personalize their homes, said Deepika Padukone.