The US company's CarPlay makes its debut in Ferrari, Mercedes-Benz and Volvos at the show, demonstrating the software system that allows drivers to control their iPhones via touch and voice, Apple said.
Carmakers have already enabled some access to smartphones via Bluetooth technology, but Apples latest offering aims to integrate iPhone functionality more seamlessly with dashboard-mounted display & speaker systems.
CarPlay enables drivers to access to contacts stored on the iPhone, make calls, return missed calls or listen to voicemails without taking their hands from the steering wheel. Drivers can also use maps, listen to music and access messages with just a word or a touch, Apple said. Drivers will also be able to read messages and dictate responses via Apples voice-activated Siri software.
Apple said that CarPlay will also be available in cars from manufacturers including BMW, Ford, General Motors, Honda, Hyundai, Peugeot Citron, Subaru, Suzuki and Toyota Motor.