"Celebrating its Golden Jubilee this year, Complan has signed Bachchan as one of the three celebrity brand ambassadors to unveil its new packaging and branding. It was an unanimous choice by our consumers," Heinz India Pvt Ltd Managing Director Seema Modi said in a statement.
He is a living legend, evokes a lot of trust and embodies strength. It is the first time that Complan has associated with celebrities for endorsements, she added.
The company has also given complete make-over Complan focussing on strength to help children build stronger bones and muscles with a new tagline 'Taakat ka Naya Plan Naya Complan' brand message.