The campaign, urging individuals primarily between the age group of 25-44 to use the mutual fund route to regular savings on a long term basis, will spread across 20 cities including Mumbai and Delhi.
The radio commercials would be played at top FM stations in the metros, Tier I and Tier II cities projecting investments in mutual funds as an effective practice.
"Financial awareness is the core aspect to ensure the upward trend in the economy. Although the mutual fund industry has guaranteed a niche place in the finance sector, there is still a long way to go for the awareness to take shape among the working class.
"The radio investor education is a very efficient way to reach out to the masses," Sundeep Sikka, Chairman AMFI and Reliance Mutual Fund CEO said in a statement.
The radio campaign is covering cities like Ludhiana, Nagpur, Bhubaneswar, Cochin, Patna, Guwahati, Indore, Rajkot, Nashik, Coimbatore, Jamshedpur, Varanasi, Bhopal, Mangalore, Jalandhar, Jodhpur, Dehradun, Agra, Raipur and Ranchi.