The denim store would cater to diverse tastes with wares from brands like Levis, Pepe Jeans London, Lee and Wrangler, among others. It would soon store accessories like wrist bands, belts, bags, shoes, wallets and caps.
The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone, men refrain from stepping out of the familiar zone. The Denim Hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers, said Vikas Purohit, category leader, fashion, Amazon India.