"Bharti Airtel today introduced its Night Store - a first of its kind store that will enable customers to buy value for money offers on their prepaid mobile for internet usage and local calling at night, 12 midnight - 6am," the company said in a statement.
Airtel has made access to Facebook free during night hours which users can activate by dialing 129.
Under one of the night service offers, Airtel pre-paid customers can make unlimited calls to local Airtel numbers for Rs 7, unlimited 2G mobile internet for Rs 8 and combination of both these services for Rs 15.
The company is also offering 500 MB of 3G service for Rs 29 and 1GB of 3G for Rs 49 during night in service areas where it has 3G spectrum.
The offers come in the same month when the company has reduced benefit on mobile calls and internet under some schemes.
As per the TRAI data, Airtel leads Indian mobile services market with over 20 crore customers.