Aircel at present has a SMS traffic of over seven lakh messages a day while its SMS capacity is only five lakhs. The SMS centre, which is coming up in Chennai in a week's time, will increase Aircel's capacity to 20 lakhs messages a day.
In the past one month or so, Aircel subscribers have been at the receiving end of delayed SMS'. Query any Aircel customer on this and pat comes the confirmation. Interestingly, many Aircel subscribers noted that the delay in the delivery of SMS' started right after Aircel's takeover of RPG.
When contacted, Aircel officials said that the delay in the delivery of SMS' had nothing to do with the takeover. Officials said that the SMS traffic increased after Aircel had introduced the `Easy Deal' pre-paid pack which offered free SMS'.
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The setting up a second SMS centre is part of Aircel's larger expansion
When asked on the delay in easing the congestion, Mr Rao said, "we had anticipated an increase in the SMS traffic. However, due to technical glitches, the problem could not be sorted out earlier."