As many as 50,000 packets of Gulal (colour powder) carrying photo of party's prime ministerial candidate Narendra Modi, have been printed in Haridwar by the party.
Apart from Modi's photo, BJP has got its Delhi chief Harsh Vardhan's picture printed on the "NaMo Gulal" packet.
To reach out to more people, we have launched 'NaMo Gulal' ahead of Holi in the run-up to Lok Sabha polls. We have got 50,000 packets of Gulal - saffron, green and white - printed in Haridwar," said Ashish Sood, vice-president of Delhi BJP and MCD councillor from Janakpuri.
Sood, who is looking after this campaign, said while "NaMo Chai" campaign is a grand success across the country, "NaMo Gulal" campaign will be a boost for Modi ahead of Lok Sabha polls in Delhi, where party workers would distribute the packets among residents.
BJP has also printed a quote of Modi during his Delhi visit which says: "Let us create a brilliant rainbow of achievements for us and for India".
"Besides, a message of 'Desh Judega Holi Milan Se, Desh Badhega Modi Milan Se' (Holi will unite the country, Modi will ensure its growth) has been printed on the Gulal packets. I have launched this campaign in west Delhi. If we get good
response, we will order printing of more packets for different parts of Delhi," he said.
Sood said that before getting such packets printed, he took permission of the Election Commission.