About 24% of online shopping traffic comes from mobile device: eBay

Written by Pupul Dutta | Updated: Mar 26 2014, 21:19pm hrs
eBay India today said that about 24% of its traffic comes from mobile devices and over 92% of all eBay shoppers pay via an electronic payment method. In its report titled Commerce 3.0, the online marketplace major said that e-commerce supports the domestic economy with domestic sellers on eBay India reaching out to an average of 19 states across the country.

According to the report, Delhi and Maharashtra dominate as the largest net exporters within India while Kerala, Karnataka and Andhra Pradesh are the largest consumers. The report further states that over 98% of eBay sellers export in contrast with only 10% of traditional firms.

Through this report we aim to highlight the abundant opportunities offered by internet enabled trade to millions of small and medium enterprises in the country. E-commerce allows small retailers to become 'micro multinationals' and small business acquire global customers, said Latif Nathani, MD, eBay India.

eBay currently has 2.1 million active users originating from 4,306 cities in India. Approximately 30,000 sellers sell on eBay India annually, said Nathani adding that about 32% of eBay sales are made by newcomers whereas the corresponding figure for traditional sales is 5%.

The report further emphasises on internet-enabled trade that helps overcome the tyranny of distance and makes the world 'flatter' with fewer barriers to business. Internet enabled trade enhances competition and reduces prices because it offers businesses very low market entry barriers. Consumers in remote or rural areas benefit most in these markets, where competition is traditionally weaker because there are fewer suppliers, noted Nathani.