Pepe Jeans London launches Autumn Winter 08 collection

Written by Businesswire India | Mumbai, September 11: | Updated: Sep 12 2008, 17:39pm hrs
Pepe Jeans London, a brand synonymous with chic street fashion and casual cool, has announced the launch of its Autumn Winter 2008 Collection called - Street. The collection draws inspiration from the streets of cultural melting pot London - from the underground music scene, to the unconventional graphic arts and wild punk revolution.

Keeping in mind the approaching cold weather, layered pieces and knitwear form an integral part of the collection while the colour palette has a restrained approach to brights.

The collection is created for the highly creative and bold individual with a strong sense of personal style and fashion.

Street for Men is a range designed to be worn with Denims. Its been designed with the changing weather patterns in mind, with layered pieces being essential. A key trend for A/W08 is the reinvention of the `Sweat Shirt, now being worn as the mid-layer. Trendy mini checks are carried on slim fit shirts and laundered to perfection using new laundering techniques. Graphics derive inspiration from underground music scene, concert posters. Text prints in chaotic styles, cityscapes and monochrome face graphics bring out eclectic mood of the collection.

Street for Women is aimed at a younger audience; the collection is inspired by London, the city of fashion trends, music and art. Creativity and individuality is the key to this story. The range draws influence from pop music, parties and graphic art of London, which is seen on the street, in magazines and on My Space.

The collection is feminine and flirty, playing with volume and proportion. T-shirts offer strong, diverse shapes with creative graphic placement. This graphic feel carries through into sweats and knitwear, with bow motifs, colourful argyles and modern intarsias in luxury touch yarns. Lots of nautical and military details are featured, with officers double-breasted pea jackets and gleaming brass buttons. The colour palette is broad, but with a more restrained approach to brights this season.

Also in store is the 73 Jeans Collection, Pepes premium denim range. This season the 73 Mens range has been designed around the concept of Hi-tech vintage. Pockets are embellished with monochrome gloss print and felt appliqus to highlight the clean and ultramodern aspect. Ink pressing, resin sprays and dry tumbling give rise to leather-touch and shiny polished finishes. Leather and rubberized finishes, together with colours like black, indigo, grey and used blue compliment the mood of the men and women collection.

Pepes 73 jeans for women has skin-tight fire-red, vibrant-purple and electric-blue jeans, which give a directional dose of raw punk attitude. The higher waist regular fit is a staple this season and trendy 70s wide leg and the evolved skinny fit complete the collection. Jeans draw inspiration from sailor pants; punk rock theme is expressed through sparkles of glitter denim and lurex touches in embroidery. Flourishes of purple are used as an identifier throughout the collection.