The IFC report lists 11 areas of financial services: fund raising, asset management, personal wealth management, transfer pricing, tax management, corporate treasury management, risk management and insurance, exchange trading of financial instruments, financial architecture for large projects, M&As, and financing for public-private partnerships. There is one additional area, which I discussed in my September 27 columnrating services. We can organise these different kinds of services more compactly to understand Indias prospects in various segments.
First, pure knowledge services are perhaps the easiest for Indian firms to engage in. Providing advice and guidance on the quality of financial assets, on tax matters, and on other issues where market participants require specialised information can be done without too much new institutional infrastructure. The main requirements are access to the appropriate skill and talent pools, and reputation. The reputations of global financial firms operating in India are already established, so it is the Indian firms that will have to find some way to compete effectively. Otherwise, the big rewards will be reaped by foreign brands, not Indian knowledge experts.
Second, exchange trading of financial instruments also represents a large opportunity for India. Electronic exchanges build on Indian expertise in managing IT and IT-based projects, and there is tremendous room for growth in trading a variety of financial instruments. One global trend has been that of packaging idiosyncratic assets into more standardised securities, more easily supporting exchange-based trading. Current policies stifle much of this potential in India, or move it offshore. Exchange-based trading is not only a bread-and-butter opportunity for Indias financial services sector, but it helps develop other segments, since the ability to trade efficiently provides liquidity and encourages the creation of financial assets in the first place. The IFC report offers details on what needs to be done.
Exchange trading of standardised assets is a low-margin but high-volume business. Many financial assets are inherently idiosyncratic, or difficult to price for other reasons. Often, financial firms make their largest profits from deal making in such financial instruments. Again, reputational entry barriers can be high. However, Indian firms can get an advantage if they combine the deal making with specialised knowledge on asset quality, as well as expertise in financial engineeringthat is, the creation of new financial assets and contracts. A transparent regulatory regime, free from nitpicking controls and threats of sudden or arbitrary changes in policy, will help turn Indian firms into significant dealmakers.
Financial engineering can be a pure knowledge service, but is much more valuable when combined with the ability to sell the financial products thus created. Personal wealth management, risk management, corporate treasury management, and general asset management can all have a financial engineering component. In fact, innovations here may be the entry point for Indian firms in these areas of financial services. Essentially, where cost advantages are not important, competitive advantage will come from creating more value for clients. Again, streamlining the regulatory regime will be important.
What is being proposed above is a business strategy perspective on the financial services sector, to complement the macro perspective that dominates public discussion. While the IFC report is correct in shying away from industrial policy recommendations, it does identify areas where Indian firms may have a potential competitive advantage. These include exchanges for bonds, currencies and derivatives, asset management based on algorithmic trading, and IT-based back-office components of the financial services value chain. The trend towards using IT more heavilyfor research, transactions and overall information managementis the driving force for such services.
For success, Indian financial services firms will also need access to more people with the right skills. The IFC report has some excellent recommendations for increasing domestic training in areas such as financial engineering, as well as allowing a greater inflow of human capital from abroad. Relaxing the human capital constraint may be the policy area where the rate of return is the highest. One might also involve some of Indias existing academic talent in areas such as designing new trading institutions: the country has some of the worlds top economists who work on mechanism design and implementation theory, which has emerged from academic obscurity with this years Nobel Prize in economics. Many recent financial innovations emerged directly from academia, and this avenue should not be neglected in building Indias financial services sector.
Nirvikar Singh is professor of Economics at the University of California, Santa Cruz