The institute for animation will be started in Pune within the next three years, Swarup said on the sidelines of the Ficci Frames conference being held here. The ministry is presently awaiting a report from a consultancy firm on the same which is expected in the next four months.
The I&B ministry is also in talks with the ministry of labour to set up with Industrial Training Institutes in the country, she said. We are in talks with them to start 10 ITIs across the country for training in animation and gaming, Swarup said.
The ministry is also in talks with the human resources development ministry to introduce courses based on these subjects in universities and colleges across the country, she said. Conditional Access Systems, which is being enforced for cable television in the four metros, may be extended to other parts of the country in the next three years, the secretary for I&B said. The government would also look to revive the National Film Development Corporation, which funded many path-breaking Indian films in the past, to produce more films in the next few years, she said. A new system for Television Audience Measurement (TAM) ratings is also being considered and even broadcasters could themselves come up with a system acceptable to them like it had been done abroad, Swarup said. The secretary for I&B urged broadcasters of television channels to give greater priority to the development of wholesome content for people across the country instead of specific audiences.
Presently, content developers are working only to capture a certain segment and they should instead work towards developing content for all ages, Swarup said.