Eee PC, which was launched in Taiwan in mid October this year, sold 30,000 notebooks within two months. Eee PC, which is a 0.92 kg laptop with 7 display, 512 MB RAM and 4 GB hard disc, is primarily targeted at the younger generation between 10-20 years of age. Francis Kao, business development manager- NB and mobile system, ASUS Technology, says We are expecting a sale of about 1,20,000 laptops in India within the first year and we are targeting around 2,00,000 if the response is good.
The firm has tied up with major hardware retail outlets in India like Croma, Vijay Sales, E-Zone and others for its initial launch in Mumbai, Delhi and Kolkata. The product will also be taken to tier I and tier II cities. So how is ASUS going to handle the rush in India After the launch in January, we will gear up allocation of distributors and establish our distribution channel and by March, we are expecting to be much more stable in the market, says Kao.
The laptop, which is being manufactured in Taipei, Taiwan and China, costs Rs 13,000 in Taiwan but with the product coming to India, the prices could go up to Rs 18,000. With the import and sales tax charges getting added up, we can expect it to cost about Rs 18,000 in India, says Kao. An improved version of Eee PC is expected by mid 2008.
Moreover, come January and the Indian market will be loaded with a number of low range laptops, so how is ASUS going to handle the competition Even if the market has a product in a similar range, ASUS has an advantage of having such product in the market for a year now. We also have a strong R&D capabilities, Kao adds.
ASUS Technology, which is ranked the 8th notebook brand worldwide, is expected to take a leap as the 5th largest notebook brand in the coming three years.