Vineet K Singh, Business Head, 99acres.com said, We at 99acres.com are committed to reach users and provide them with best in class real estate solutions. The current real estate landscape entails being abreast about the latest trends. The meteoric increase in mobile penetration and concomitant rise in mobile Internet meant that there was a need to connect users on the small screen therefore mobile apps was a natural progression for us. In fact 25% of our total traffic comes from mobile devices therefore it was logical for us to engage with them through apps as well.
Through these apps, a user can browse properties and projects on the basis of parameters like buying/renting, city, location within the city, type of property (apartment/villa/independent house/plot/Builder Floor shops/offices), budget as well as area or size. After narrowing down on the relevant properties, users can find out details about each property like identifying the distance of a property from nearest landmarks like schools, hospitals, malls, airport/railway station and restaurants. These apps also allow you to connect directly with the person who has listed the property advertisement online.
We are constantly in touch with the current trends and adapting the latest technology stack in our product offerings to help real estate users. We have kept a clear focus on performance and size of the app. Latest techniques like local phone database, memory and file caching and mobile specific optimized variants have helped in creating better app performance. The architecture of apps has been built keeping into consideration faster turnaround of new releases of apps which will ensure that the experience on app, mobile and desktop is as flawless as possible. We will continue to innovate and bring new features on the app and integrate more phone features to make this app the best-of-breed app in coming months and we are hopeful that users will benefit immensely from these apps said Shalabh Nigam, CTO, 99acres.com